The 2017 Northeast Tennessee Tourism Association held its annual Pinnacle Awards ceremony Thursday, May 11 in Johnson City, Tennessee, during which the Birthplace of Country Music earned six trophies in a number of catergories including the Judges Choice Pinnacle for its 2016 Bristol Rhythm & Roots Reunion Artist Reveal Video, produced by Loch & Key Productions of Knoxville, Tennessee. The video also received the Pinnacle for Advertising and Promotions.
The organization also achieved a Pinnacle for Special Projects for the Birthplace of Country Music Museum's "Tennessee Ernie Ford: A Life On Stage" special exhibit.
BCM earned two Merit Awards in the category of Advertising and Promotions for its Birthplace of Country Music Branding Video and a :30 second commercial.
The Birthplace of Country Music, Bristol Motor Speedway, and the Bristol Convention & Visitors Bureau shared a Pinnacle Award for Public Relations for their Integrated Public Relations for the World's Largest Football Game campaign for Battle at Bristol.